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Voodoochilli Blog

Web Design – What Exactly Are Wireframes?

24th of July 2018

Commissioning a new website can be a nerve racking time for any business owner or marketing team. With so much choice on the market and sometimes a lot of jargon to interpret it can be a minefield as to who can offer the best quality and value.

One things we have gotten very used to explaining over the years is why our design process always starts with the creation of Wireframes. Unsurprisingly many of our clients don’t initially understand what these are or why we insist on creating them before we begin any design work. So what are Wireframes?

In a nutshell they are the blueprint for the layout and structure of what we are preparing to design & develop. At this stage of the project we are purely trying to work out things like:

  • What does the website need to accomplish overall? Is there a strong call to action?
  • What do we want the site to look like? Are we designing around a homepage video?
  • How is the navigation menu going to work? What needs to be included?
  • What elements are we incorporating and where? Is there a map for example?

Wireframes aren’t very pretty but this really helps us to break down what we are getting signed off when we show them to the client for the first time. We know they are focusing purely on what we need them too. There is no room for distraction on things like colour schemes or imagery – all of this comes much later in the process!

Other benefits of Wireframes:

  • As your web design team it ensures that we are completely focused on the layout of the site and the end user journey right at the start of the project.
  • When you review these you are able to see clearly how visitors will be interacting with your site – without the distraction of anything you will review in the design phase.
  • Wireframes save time later on down the line. Many of our clients come to us with strict deadlines and Wireframes are instrumental in ensuring our process is smooth. 
  • Wireframes are much quicker and easier to make changes to than full blown designs. We want to give our clients ultimate flexibility and if they want to try something differently we need to be reactive. Wireframes enable us to break down the design process so that we can work with our clients to produce exactly what they want.

You wouldn’t build a house without first working out a floor plan… Wireframes to websites are exactly the same. See some examples of Wireframes we have produced for past clients and get in touch if you would like to find out more about our process. Our friendly, talented team will gladly talk you through anything you would like to know. 01432 278766   

Some examples of recent Wireframes:

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