Voodoochilli Design

How have you been through the recession? It seems to me that being small, efficient and most importantly smart helps during times like this.

It’s been really hard lately keeping up with all these blogs I run lately let alone do much personal work. This is a shame as I have quite a lot I want to get done! The reason for this, believe it or not is that we have been inundated with work. A client of mine believes this is because smaller companies like ours are very attractive during times of financial crisis as our overall costs are lower than bigger companies with larger overheads.

Although it is true that by being competitive a company is likely to survive where more bloated companies cannot, I do not believe this is the only reason smaller companies are doing well right now. I think it all has to do with people being smarter with their money. Companies need to make money – this we all know, and when there is a downturn in the economy it becomes harder and harder for the majority of businesses to keep going as at the end of the day they are all affected in some way by the the demand and disposable income of the general public. When times are hard it affects the average family quicker than anyone and this has a knock-on affects to nearly all business. People just don’t spend as much when they are feeling the pinch.

So with shrinking advertising budgets due to lower turnovers what should a business do to survive? Keep pumping more money into the same methods of selling? Or try something smarter? It really does amaze me that some clients approach me with successful businesses that have only recently considered getting an online presence. A website can not only act as a non paid salesman for a company, it can also be used as a tool to increase efficiency and do many of the tasks that normally take a lot of time, money and effort. Why post or fax documentation that is needed before a sale when your website can email it straight to your customer, for free and within minuets? That’s just one example, and I am sure you can think of loads yourself, you get the point, I think this kind of thinking will benefit companies prepared to adapt to a changing financial climate. It’s survival of the smartest.

Today I closed my account with Facebook. I could write a dissertation on the reasons I hate Facebook so much, but to keep things short and sweet I thought I would write a little list. Even closing my account was hard: it is closed apparently, but I can reactivate it meaning all my data is still stored on their servers. So essentially its not closed, its just not visible. Anyway, to the list:

1. The “You have not registered yet” message. God this annoys me big time and its the number one reason I have closed my account. How presumptuous is that? You accidentally mistype your password or use your other email address and the site assumes you have never registered with Facebook before. Who is that stupid? I can imagine it now: “Hmm I was sure I was a member…maybe I was getting mixed up with Ebay – they are both websites after all?”

EDIT: Maybe the facebook team were listening to me as they have got rid of this

2. Vampires. Bloody vampires and Ninjas. At first I thought it was different, kind of interesting, but now I realise pressing a “bite” button on a website just doesn’t do it for me.

3. The amount of email. No wonder Facebook gets so much traffic – the sheer amount of emails about said vampires gives my spam filter a hard time.

4. People contacting me I was hiding from. Well OK, its a social networking utility, but I don’t like it when cousins I didn’t like as a kid start sending me messages.

5. Vulgar fun wall pictures and video clips. Maybe I’m alone on this one but in my mind a good user experience isn’t spending half an hour deleting badly drawn pictures of dicks.

6. It’s a waste of time. Facebook is inherently addictive – this is the sites main purpose, to keep you coming back. Its not really about connecting people, its about traffic. I have spent way too many hours of my life on that website and I want them back!

7. Integrated applications. Facebook comes with a cool little API allowing developers to create web applications that integrate into the site. The only problem is most of them are buggy. Every time I try and add a little app someone has written it always says there was an error.

8. Privacy concerns. They have a hell of a lot of data about people, their names, their friends, photos, which school they went to, where they work – the list goes on. There are 1.7 billion photos of people for god sake! A good hacker could make a lot of money…But its not that I’m worried about. As they put it: “We may share your information with third parties, including responsible companies with which we have a relationship.” Responsible is a lose term and open to personal interpretation.

9. I didn’t think of it. Enough said.

10. Gifts, pokes and all those other stupid little things that make it annoying!!!

My account is finally closed and I won’t be logging on again! Oh, I just remembered all of my photos are stored on there and I need to get them back…

EDIT: I’ve had to open it again…God damit! It seems people I know now use the site to actaully organise things like weddings and events. Who’d thought…

We have made a little site that helps you improve your SEO ranking on your own site! Give it a go! www.metapig.com

Our little web forum is growning slowly and building speed. It’s interesting how these things work out – exponetial growth, but as always its so hard to get the initial members in the first place. Exponential growth systems are facinating, it works like this: A site that has say 100 members has 10 times the refereal power of a site that has 10 members. By that I mean a percentage of each member is likely to invite someone to join or tell other people about the site (or indeed link to the site). A site with 1000 members has 10 times the referal power of a site with 100 members. The more members you have, the more members you get. This is what makes sites like Facebook and MySpace so massive. Well our site has only a few members at the moment but every day there are a few more, lets see how things pan out.

I don’t know about you but I rely on skype to contact my clients. Recently skype went down for me and I was lost without it. You can check the status of the skype servers here

This is a tricky one and something I have been thinking about for quite some time. Having a high Alexa or Google rank can be a way of trying to quantify a web sites value, which is especially important if you are going to sell it or intend to sell advertising. The problem I have with it is that Alexa and Google rankings can be cheated.

I will give you an example how people do this. Supposing you and ten of your mates all have websites that you visit every day. You could do a deal that you promise to visit each others sites daily with the Alexa toolbar installed. The tool bar will report back to Alexa that there have been more visitors lately and your rank will go up. Because only a small percentage of people actually have to toolbar installed, Alexa have to base the figures that they present based on projections. For example, if only 1% of people use the Alexa toolbar, their final projections must be multiplied by 100. Its quite easy to see how just a few people can make a massive difference to a small websites results. There are even websites popping up now that automate this system for you. You install a bit of software which makes your site visit everyone else’s. In return, you and everyone gets a higher rank, and the software owners siphon off some of the visitors which they then sell for advertising.

Another thing to consider is that site demographics will also affect results. Visitors to websites about Alexa and Google rankings are more likely to be interested in such things and are therefore much more likely to have the Alexa toolbar installed on their system.

The same is true with Google, but I think things are a little more complex. The Google Page Rank system is based on inbound links which count as a vote in favour of a particular website. If you are lucky enough to already own a few high ranking websites it’s pretty easy to artificially boost a ranking on new site. You could in fact set up a website that has no value at all, and link a dozen or so very highly ranked sites to it which would result in another highly ranked site.

I believe most of these problems get ironed out when a site is truly massive. The top 100 websites in the Alexa rankings are all deservedly placed.

I think the truth of the matter is that it’s almost impossible to quantify a website’s “worth” using mathematics alone. Algorithms employed by the best search engines are extremely advanced but they are no where near perfect.

Just today I added a tags feature on Voodoochilli.net. Tags are a way of social networking allowing people to find out what’s popular. I found this project particularly interesting as it really does show what real people are posting on the site. Following a simple set of rules, the end result is really quite revealing.

Click here to have a look

Google is planning to release more data and tools to help combat click fraud on it Google Adsense program. Apparently members of Google Adsense will soon be able to scrutinise clicks from visitors to enable better detection of fraud. This will be a welcome upgrade after many people have criticised Google for not sharing such data. Google estimates that around 10% of all clicks are fraudulent, something it is working hard to improve on.

As someone that is always trying to improve my own skills, I find it important to read around the subject of web design and development. I have list below my three favourite web design and development books, all of which I would recommend.

3. Web Re-design 2.0  Workflow that works by Kelly Goto and Emily Cotler

This book is written by two experienced web designers and its focus is project workflow. The book concentrates on site re-designs but the information within can just as well be applied to new projects. I brought this book as a way to better understand the workflow of my own projects and it has given me significant insight. It discusses project management, project scope, clients and pretty much everything to do with a web design project. My only small criticism about this book is that when mentioning software, the authors seem to concentrate mostly on the Macintosh.

Have a look at this classic clip from the 80s that shows the “Hi-tech” Commodore Amiga in action! It uses the all new “WIMP” (Windows,Images, Mouse and Pull-down menus) Looks a bit like early versions of windows.