I recently wrote a piece about off-line promotion for the Creative Coding website.
Here’s a small section:
Having a fantastic website is all very well and good, but if no one knows that it exists then it is a complete waste of time and money. As one forum member’s signature used to say “If no one knows about your site, the launch will be as successful as a lemonade stand smack dab in the middle of the Sahara Desert.” It is all too easy to think that a few meta tags is going to get your site to the top of Google. There have been numerous discussions on the forum about the use of meta keywords and the general consensus is that meta keywords carry little, if any, weight any more. The debate is on-going so to be on the safe side I still use them, but I don’t rely on them.
The process of search engine optimisation is a big one, and something that will not be discussed here. In fact, one of the main points I am going to try and get across is that you shouldn’t rely solely on search engines for traffic. Here I am going to tell you some ways of promoting your website without even thinking about Google.
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