Google Website Optimizer Results
I just wanted to share the results gained from using Google new Website Optimizer Tool. I set up an experiment on www.voodoochilli.net
the experiment consisted of a change of graphic, simply increasing the brightness of the register button slightly to make it a more prominent feature to see if more people would register on the site.
The results were quite remarkable, at 108% over the original graphic.
Voodoochilli isn’t about making money, but I can imagine that this tool could be very effective in optimising content for that purpose.
Please note I have blurred some of the results as I don’t want competing sites to have complete access to this data.
CoffeGuy
on August 30th, 2007
Nice job. One thing to keep in mind is best testing practice is to let the experiment run at least 2 weeks before declaring a winner but it’s hard to imagine Combo1 not winning.
Voodoochilli
on August 30th, 2007
Yes I thought about that too, I would have let it run for longer but the results were so strong I thought I might as well go live with it. By the way, the combination1 was only a subtle change, so it just goes to show that small changes can make a big difference.
Fell
on November 7th, 2008
Oh, thanks for this Info. I will try it.